- A COMPRESSIONABLE AGE
Being digital is inevitable. It's also expensive and requires a total shift
in broadcasting mindset. Is Asia up to dealing with the demands of the
digital age? Let's take a look at the region's progress.
Cable & Satellite Asia May/June, 1998
- WILL YOUR HOUSE GO DIGITAL?
With the preview of new channel BBC Choice and BSkyB's digital launch,
suddenly everybody in England is talking about digital TV. This article
examines what consumers need to buy and what they can get when digital
TV takes off later this year,
Radio Times June 20, 1998
- DATA BROADCASTING: A RICH SEAM OF REVENUE TO BE TAPPED?
A largely unused portion of the TV or radio signal can be harnessed
for data broadcasting, which has the potential to be a goldmine for broadcasters.
Asia Pacific Broadcasting June 1998
- FOUR FORCES THAT WILL SHAPE THE INTERNET
Sure, the Net's supposed to melt hierarchies, leap borders, and make information
and communication free. It won't do all that, but in the next five years,
reality will be more interesting than the dream.
FORTUNE July 6, 1998
- VIDEO STREAMING - IS THE NET READY FOR PRIME TIME MEDIUM?
Media companies are offering increasing amounts of video over their
websites, in the expectation that the pictures will one day be big, clear
and fluid - just like those of broadcasting, cable and VCR. Over the next
few years, PC users will be able to watch the evolution of video streaming
and its underlying technologies.
Broadcasting & Cable May 1998
- SLICE OF LIFE: A PERSUASIVE MINI DRAMA IN JAPANESE TELEVISION ADVERTISING
A quick glance at Japanese popular culture reveals pervasive images of
the West. An analysis of the advertising reveals that Japanese popular
culture integrates, domesticates and creates a new kind of persuasive mini
drama that resembles yet differs from American advertising. Journal
of Popular Culture Volume 31.2/1998
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