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Mainland state broadcaster
CCTV is launching its American
service this week as part of a
major overseas expansion drive
aimed at boosting China's
international influence.
The network said that
Washington-based CCTV America
will eventually offer four
hours of programming daily.
It said content will be produced
by about 100 journalists
working out of 15 bureaus in
North and South America.
The broadcasts will target an
audience of more than 100
million in 120 countries.
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