CCTV launching US service

09-02-2012

Mainland state broadcaster CCTV is launching its American service this week as part of a major overseas expansion drive aimed at boosting China's international influence. The network said that Washington-based CCTV America will eventually offer four hours of programming daily.

It said content will be produced by about 100 journalists working out of 15 bureaus in North and South America. The broadcasts will target an audience of more than 100 million in 120 countries.


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