IP: New Opportunities
Production Revitalization (Trade Marks)
02/12/2024
內容
CONTENT
監製：Ha Kwai Cheong
02/12/2024
相片集
EP01: Production Revitalization (Trade Marks) (Mon., 2.12.2024, 1925-1930)
Trademarks are crucial for companies as they not only represent the company's image and reputation but also help highlight product features and prevent competitors from copying or counterfeiting. The first episode will explore how a traditional printing company revitalizes an old trademark to launch new eco-friendly products, while also facing various challenges in the process.
聯絡: hakc@rthk.hk
集數
EPISODES
-
Like No Other ( Designs)
EP03: Like No Other (Designs) (Tue., 4.12.2024, 1925-1930)
As the saying goes, "People rely on their clothing," and the same applies to products. In addition to their content and functionality, the design of a product's appearance is equally important. The third episode will explore how a mobile digital brand distinguishes its products through unique design, allowing them to stand out and secure a place in a highly competitive market.04/12/2024收看 -
Discovering Every Detail - 3D Ultrasound Imaging System for Radiation-free Scoliosis Assessment (Patents)
EP02: Discovering Every Detail - 3D Ultrasound Imaging System for Radiation-free Scoliosis Assessment (Patents) (Tue., 3.12.2024, 1925-1930)
Scoliosis is a common health issue among adolescents in Hong Kong, affecting approximately 3% to 5% of the population. An innovative technology company has applied ultrasound technology for scoliosis detection, thereby reducing the risk of cancer in children. The second episode will examine how patent protection safeguards the economic interests of these technological innovators, enabling them to focus on product development while successfully attracting investments and benefiting more children in the process.03/12/2024收看 -
Production Revitalization (Trade Marks)
EP01: Production Revitalization (Trade Marks) (Mon., 2.12.2024, 1925-1930)
Trademarks are crucial for companies as they not only represent the company's image and reputation but also help highlight product features and prevent competitors from copying or counterfeiting. The first episode will explore how a traditional printing company revitalizes an old trademark to launch new eco-friendly products, while also facing various challenges in the process.02/12/2024收看
