|
RTHK produces first-run public affairs television
programmes for broadcast by commercial stations. In 2002 RTHK
will:
- televise more classical performances and cultural programmes
to enhance the public's
appreciation of classical music, arts and culture;
- produce programmes to encourage children to express their
views on social issues and strengthen productions of programmes
on education to examine Hong Kong's education reform and to
highlight local universities' features and challenges ahead;
and
- collaborate with overseas broadca sters for co-production
of documentaries and produce programmes on the Mainland's
state enterprises.
2001
554.9 hours (6.7% more than
planned) of programming output were produced for broadcast.
The output included 24.2 hours of special programmes covering
the Hong Kong Film Awards Presentation, live telecast of the
Hong Kong Philharmonic Orchestra's performance, Pavarotti
in Hong Kong and Asian Youth Orchestra Concert. Full coverage
of Legislative Council sittings and pool coverage of special
events such as National Day Flag Raising Ceremony, celebration
of Beijing's winning bid as the host city of the 2008 Olympic
Games and other official functions were also provided to the
electronic media. RTHK enjoyed a fruitful year, winning 23
awards and commendations from various international television
festivals.
The television performance achievements in 2001 and targets
in 2002 are as follows:
|
|
2001
Achievements
|
2002 Targets
|
| Number of programmes produced |
|
1 691
|
1 658
|
| Number of programmes per programme staff |
|
12.8
|
13
|
| Number of community/educational projects
organised |
|
86
|
90
|
| Average viewership of RTHK prime-time
programmes |
On ATV |
303
761
|
300 000
|
|
On TVB |
1 253
822
|
1 260 000
|
RTHK's television programmes have consistently
achieved high viewership as well as appreciation ratings.
In the 2001 "Appreciation Index" joint survey conducted
with ATV, TVB and Hong Kong Cable, RTHK enjoyed a higher average
of 73.80 when compared with the overall average of 70.33.
Of the top 10 highest rated programmes in the "Appreciation
Index" list, 4 were RTHK productions as follows:
2001 Appreciation Index: Top
Four RTHK Programmes
| Programmes |
Appreciation
Index |
Level of Appreciation: |
|
| 1.
Hong Kong Connection |
78.32 |
Very much |
100 |
| 2.
Doctor and You |
77.83 |
Quite |
75 |
| 3.
My Video Letters |
77.59 |
Neither |
50 |
| 4.
Archaeology and Antiquities |
77.54 |
Not Quite |
25 |
|
|
Not at all |
0 |
|
