2001
Educational programmes and
projects continued to be the main focus with new initiatives
including "Radio College for the Elderly", "Putonghua
Day", "Talk-to-Win English Speaking Competition",
"The Joy of Reading" and "Songbirds English
Radio Drama". The new financial information service,
introduced in May, and its dedicated financial website in
July, further strengthen the station's financial programmes
with the latest financial analyses and updates. Our Putonghua
Channel (Radio 7) daily broadcast time has increased by 3
hours since July 2001. Special current affairs programmes
covering the September 11 terrorist attacks and air-raids
in Afghanistan were produced. The "Hong Kong Competition
for Young Asian Musicians" was successfully held in September,
putting Hong Kong firmly on the international cultural map.
The "Global Chinese Pop Chart", involving cooperation
from regional broadcasters, cumulating in the first presentation
concert was held in Beijing in September. The "Rallying
Round Through The Hard Times" project was organised at
the end of the year to boost public mood.
In the 2001 radio telephone interview survey
conducted by AC Nielsen, RTHK's Radios 1 and 2 were the second
and third most listened to channels in the territory, with
listening figures at 1 657 000 and 1 536 000 respectively.
The respective market share of RTHK channel-past 7 days-in
2001 is as follows:
Radio 1 - Chinese news, information
and general programming |
27% |
Radio 2 - Chinese youth, entertainment
and popular music; promotion of community projects |
25% |
Radio 3 - English news, information and
general programming |
3% |
Radio 4 - Bilingual serious music and
fine arts |
2% |
Radio 5 - Chinese elderly, cultural and
education |
8% |
Radio 6 - BBC World Service
relay |
2% |
Radio 7 - Putonghua general programming,
news and finance |
3% |
The radio performance achievements in 2001 and targets in
2002 are as follows:
|
2001
Achievements
|
2002 Targets
|
Number of hours of programming output
|
49
745
|
49 927
|
Number of hours of news programming output |
6
329
|
6 361
|
Number of hours of programming per employee |
340.7
|
351.6
|
Number of community/educational projects
organised |
200
|
200
|
|